9 Psychological Tricks Casinos Use to Attract Customers


Whether it’s slot machines with their whirring reels and clinking coins, bingo halls with a caller in a headset or card tournaments where the winner takes home a trophy, casinos are places that excite people. The rush of playing games in front of other players and the thrill of winning can’t be replicated elsewhere.

But despite its allure, the casino business is not without risk. Many people enter a casino with good intentions, but leave with more debt than they came in with. As a result, it’s important for marketers to understand what draws customers into the casino, and how to turn those desires into revenue.

Casinos use sound, lights and physical design to create an environment that’s at once welcoming and hard to step away from. But they’re also employing psychological tricks that keep people spending money and coming back for more. Here are nine of them.

Consumers trust other consumers more than brands do, so a casino’s reputation can make or break it. Showcase positive reviews and testimonials from guests and winners on your website, social media, and in promotional materials.

When it comes to attracting group business, the competition is stiff. But by focusing on discoverability and using tools like Cvent’s Competitive Ads, you can give your casino the visibility it needs to succeed in its local market and beyond.