How to Build Positive Brand Associations for Casinos


Whether people are gambling, eating and drinking, or enjoying entertainment inside casinos, the whole experience is designed to make them feel good. Those feelings translate to positive brand associations and a desire to return.

While many movies focus on the opulence and fun of Las Vegas, Scorsese’s Casino takes it much further. It’s an epic history lesson about how gangsters lost control of a city that now mints billions and how huge gambling corporations took over to create a new kind of Vegas.

The scent of scented oils is wafted through ventilation systems to keep gamblers comfortable, and the sounds of slot machines playing create a manufactured euphoria that keeps people gambling. A casino’s prosperity is largely dependent on the amount of money players place on slot machines, and they reward “good” gamblers with comps (free goods or services) like hotel rooms, dinners, show tickets and even limo service and airline tickets for big spenders.

Consumers almost always trust each other more than they do brands, so it’s essential for a casino to build up its reputation in the community through word-of-mouth recommendations and online reviews. Displaying these on its website, social media and other platforms will help potential customers discover it. In addition, a casino can encourage its happy patrons to share their pictures and stories on social media and post them to its websites. This will increase the likelihood of people tagging it in their posts. It also helps if a casino monitors and responds to comments and feedback on its website.