Marketing to the Casino Gossip

The people who visit casinos are a diverse group. Some strut in confidence, expecting to win big while others may simply be looking to make back what they’ve lost. Regardless of their personal goals or intentions, the vast majority of them walk away with a smile on their face. With music blaring, coins clinking and people laughing, there is something about a casino that brings out the best in most people.

Beneath the varnish of flashing lights and free cocktails, however, casinos are based on a bedrock of mathematics, engineered to slowly bleed their patrons of their hard-earned cash. For years, mathematicians and other logical thinkers have attempted to turn the tables by using their knowledge of probability and game theory to exploit weaknesses in the rigged system.

Scorsese’s film is no celebration of greed and corruption, but it does depict it as a heinous hellscape worthy of our hatred. Even though Ace sees himself as a principled, old-school operator (at one point refusing to help the FBI in their pursuit of Nicky), it’s difficult to identify him as any kind of dashing underworld hero.

Consumers will always trust their peers more than they will a brand, so it’s essential that casino brands promote positive word-of-mouth and customer reviews across all channels. Use social media to highlight happy customers, video testimonials from satisfied guests and lucky winners, and other content that highlights your unique offerings and experience. Also, consider targeted marketing strategies like beacons and proximity to attract events and group business.